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Dittmar Company: Leveraging Transportation in Leasing Strategy

Sheila McGraw
Sheila McGraw January 10, 2018 Sheila McGraw is the Property & Development Services Program Manager at Arlington Transportation Partners and has been living car-free since 2012. Having lived in Amsterdam, the city of bikes, she loves to get out and ride and combine her bike trips with other forms of transportation in multi-modal trips.
ATP Takeaway: It’s all about location, location, location when it comes to multi-family residential properties. ATP can help train your staff on how to leverage transit-accessible locations.

Since the inception of Champions in 2014, Dittmar has been a true partner for Arlington Transportation Partners (ATP), as they continue to improve all their Arlington properties and inform their residents about their best commute options. This year, working with ATP, they undertook a large effort to train their staff on how to leverage transportation in their leasing strategy with potential residents and to answer any questions current residents may have about transportation options in the area.



Great Results

Staff now provide better information about transportation options to current and prospective residents. Bonus: several staff members also changed their commutes after learning about their options, including one of the front desk staff at Randolph Towers who learned about an easier bus route and is loving her new commute.

Location and Transportation

Many Dittmar properties in Arlington County are conveniently located within a half-mile of a Metro station while the rest are all close to great bus routes. Strategic locations offer residents the urban lifestyle they are looking for, with proximity to outdoor parks, restaurants, and nightlife destinations. Perhaps the most appealing feature is the proximity to DC jobs via easy transportation options.

For residents who want to be productive during their commute or use that time for exercise, Dittmar's location makes it  easy to use public transportation, walk, or bike. Dittmar management understands their strategic locations set them apart, and as such, ensure that their leasing staff can leverage this huge amenity in trying to obtain and maintain leases.

Working with ATP

ATP assists Dittmar in training their leasing and front desk staff with the understanding that securing and keeping leases is all about location and the proximity to transportation options.

Our training sessions teach leasing and front desk staff how to talk to prospective tenants about their great location and  transportation accessibility. It also helps staff understand all of the transportation options available from specific bus and metro route suggestions, to information about community shared options like car2go.

Contact ATP if you are interested in training your staff at your property.

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Photo Credit: Reema Desai/ReemaDesai.com for Arlington Transportation Partners

Tags: Property & Development, Residential


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