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Why Car Sharing Works for Multi-Family Communities
With more people choosing to live without a car, having a service like Zipcar in your community can make a big difference. Instead of managing the costs and stress of owning a car, residents can use a Zipcar whenever they need one. It’s a win-win for both your residents and your property.
Car sharing through Zipcar provides flexibility and convenience. Residents can go car-free without giving up access to a vehicle. Plus, by promoting Transportation Demand Management (TDM) initiatives like Zipcar, you’re fostering a more sustainable community. This reduces the need for extra parking and helps to meet eco-friendly goals as a property manager.
Zipcar Benefits for Your Property
Zipcar isn’t just great for residents; it also makes life easier for property managers. Here’s how Zipcar can benefit your community:
Better Resident Satisfaction
Your residents will love having a car readily available when they need one—whether for a quick errand, a weekend adventure, or a last-minute appointment. Simplifying access to transportation is a big perk, especially for those who don’t own cars. The added convenience can make residents feel more connected and content with their living experience, helping to set your property apart from others.
Supports Sustainability
Zipcar reduces the need for individual car ownership, cutting down on the total number of vehicles in the area. Fewer cars mean less traffic, reduced emissions, and a smaller environmental footprint for your community. Promoting a more sustainable lifestyle appeals to today’s renters, many of whom look for properties with eco-friendly options.
Low Maintenance for Property Managers
Amenities like Zipcar can make a real difference when it comes to keeping residents happy and encouraging them to renew their leases. While there aren’t specific data points on Zipcar and retention, property managers often receive positive feedback from residents who appreciate the convenience and flexibility. This extra service may be the factor that makes residents choose to stay longer, adding value to their experience at your property.
How to Set Up Zipcar at Your Property
Setting up Zipcar is easy. You have two options:
Dedicated Vehicle for Residents
This setup guarantees that a Zipcar is always available exclusively for your residents. It’s ideal for communities with high demand, where ensuring a reliable, dedicated vehicle for residents is key.
Public Access Vehicles
With this option, Zipcars are available to both your residents and the public. Your residents still enjoy convenient access to vehicles while helping promote car-sharing within the local community. It’s a solution that allows everyone to benefit while increasing Zipcar’s presence in the area.
In either case, Zipcar manages the details — maintenance, insurance, and cleaning — leaving nothing for you to worry about. Plus, they provide marketing materials and promo codes to help you spread the word to your residents, making setup and promotion easy.
Integrating Zipcar into Your Community
Adding Zipcar to your community is a simple way to offer residents a valuable service while reducing car ownership and promoting sustainability. It’s also an easy way to boost resident satisfaction, help with retention, and meet your property’s transportation goals.
Want to bring Zipcar to your community? Reach out to your Arlington Transportation Partners (ATP) representative today to get started.
Photo Credit: Sam Kittner/kittner.com for Arlington Transportation Partner